Popeye (1938) standee, US
Framed Dimensions: 41 x 25 in. (104.1 x 63.3 cm)
Unframed Dimensions: 36 x 20 in. (91 x 51 cm)
Popeye the Sailor is an animated character created by Elzie Crisler Segar. Popeye first appeared in 1929 in a daily comic strip, and was then adapted by Max Fleischer in 1933 to the Popeye that we know and love today.
When it came to promoting their films, studios worked hard to outdo one another and devised a whole host of props and strategies to get people to the box office. These ranged from grandiose publicity stunts and autograph sessions for the biggest films to the essential ensemble of tools without which no self-respecting film could be sent out into the world: the poster, the trailer and the tagline. The standee falls somewhere in the middle: only major films used them, and iconic cartoon characters lend themselves perfectly for this type of advertising.
It is exceptionally rare to find standees from the 1930s as they were expensive to produce and only used in premier theatres. Due to their fragile material (this particular standee is made of wood, but most are made of compressed card) and unusual shape they were hard to store and most were destroyed over the years.
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