Leonetto Cappiello

A French Cachou Lajaunie advertising poster featuring a design by poster artist Leonetto Cappiello.

• Leonetto Cappiello (French, 1875-1942).
• A fabulously dressed lady smokes while holding aloft her Cachou Laujaunie breath fresheners.
• Paper backed with linen.
• This work is presented unframed.

Cachou Laujaunie was created in 1880 by a pharmacist from Toulouse, France, Mr. Leon Lajaunieo to promote fresh breath and dental health. After more than a century of existence, the recipe developed by Leon Lajaunie is still the same.

Leonetto Cappiello was an Italian and French poster art designer and painter, primarily known for his work in Paris. He is often referred to as "the father of modern advertising" due to his innovative approach to poster design.

Cappiello was born on April 9, 1875, in Livorno, Italy. He later moved to Paris, which was the center of the art world at the time. Cappiello's unique style revolutionized the field of advertising by incorporating bold colors, simplified forms and humorous or striking imagery. His posters captured the attention of the public and effectively promoted various products, making him a sought-after designer during his time.

Throughout his career, Cappiello created a significant number of iconic posters for various industries, including food and beverages, entertainment and travel. His distinct style and ability to convey messages in a simple yet compelling manner made him one of the most influential poster artists of his era.