First released in 2003, the Crazy Hour collection tells time in the most unconventional fashion. The traditional display of 12 hour numerals was jumbled up. After every 60 minutes, the hour hand would jump to the next correct number, often snapping halfway across the dial. The time display appears to be randomly placed but there is actually a rationale behind the "crazy" hours. Each subsequent number is placed at approximately 150 degree arc away from the previous number.