“With most works I begin by choosing a word or set of words. This is when I start associating various words, selecting haphazardly from those that come to mind. I ignore the word’s dictionary definition, give it new meaning and combine it with chosen objects" (Gimhongsok in conversation with Shinyoung Chung, ArtAsiaPacific, No. 54, July/August 2007, pp. 90-95).