"The authors did not expect their book to be embraced or even understood by the economists, and the publisher expected such low sales that he insisted on a subsidy..." (William Aspray, John von Neumann and the origins of modern computing, quoted by Tomash & Williams, p.1329). In the event the work attracted considerable publicity from an early stage, featuring on the front page of The New York Times in March 1946. By academic standards the book became a best-seller.
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