Many magazines were quick to publish the image, including Paris Match, which devoted a double-page spread to the photograph with the caption 'The Provocation Against Europe - The Kiss of Leonid to Erich.' This iconic image has since been reproduced more than 500 times. In 1990, immediately after the ‘fall’ of the Berlin Wall, Russian artist Dmitry Vrubel painted an interpretation of the image on a remaining section of the wall. Beneath the kiss, the following was written in both Russian and German: 'My God, Help Me to Survive this Deadly Love.' In 2011, United Colors of Benetton embarked on an advertising campaign directly influenced by Bossu's photograph. It is believed that this is the first time an early print of this image has been offered at auction.
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