Lot 49
  • 49

Norman Rockwell

50,000 - 70,000 USD
bidding is closed


  • Norman Rockwell
  • Study for 'The Thing to Do with Life is Live It!' (Outrigger Canoe)
  • oil on photograph mounted on board by the artist
  • board: 10 3/4 by 22 3/4 inches (27.3 by 57.8 cm)
  • sight: 6 1/4 by 19 1/8 inches (15.9 by 48.6 cm)
  • Painted in 1956.


Private Collection (gift from the artist)
By descent to the present owner (his daughter)

Catalogue Note

The present work is a study for Rockwell's painting The Thing to Do with Life is Live It! (Outrigger Canoe), which is one of several works the artist created for Pan American World Airlines. In 1956, Pan Am commissioned the prominent advertising agency J. Walter Thompson to create their new marketing campaign, one that would showcase the company as the country’s premier airline. The final version of this painting was first published in Life magazine in 1956. The original owner of this work was an art director at J. Walter Thompson who formed a friendship with the artist during the time of this commission.