Lot 123
  • 123

Douglass Crockwell

5,000 - 7,000 USD
bidding is closed


  • Douglass Crockwell
  • After a Day on the Slopes
  • signed DOUGLASS CROCKWELL and with the artist's device (lower left)
  • oil on Masonite
  • 24 1/2 by 23 inches
  • (62.2 by 58.4 cm)
  • Painted circa 1954.


Sale: Illustration House, New York, December 3, 2005, lot 124
Collection of Charles Martignette (sold from the estate: Heritage Auctions, Dallas, October 27, 2009, lot 96069)
Private Collection, New York (acquired from the above sale)
By descent from the above

Catalogue Note

Following World War II, the United States Brewers Foundation (USBF) wanted beer to be seen in a more positive light, as an integral part of the American way of life and, as their now famous tagline states, as “America’s beverage of moderation.” From 1945 to 1956, the USBF produced at least 136 ads using the same thematic elements, with 120 of them numbered as part of the “Home Life in America” series. This work is number 103 of the series and was featured in ads in the January 24th and February 7th, 1955 issues of Life Magazine.