In the late 1940s and early 1950s Shepard produced a series of artworks advertising the malted milk drink, Horlicks. One example (entitled 'You naughty children - you ought to be asleep!') was published in The Times on 22 June 1949 and features a familiar teddy bear balancing on his head. Another ('Mummy, can't I stay up late - just once?') was published in The Times on 8 February 1950 and shows a child on a recognizable staircase. For 'No use hiding, Smoky, it's bedtime' (see The Observer 12 March 1950), the boy appears to have acquired Christopher Robin's train set while Pooh Bear is positioned on top of a chest of drawers. Publication of the present piece has not been traced, however. The caption is provided in Shepard's hand (below the mount) and the reverse includes a fragment of a label noting 'Horlicks Account' and a stamped date of 16 July 1948.