Lot 149
  • 149

Norman Rockwell

5,000 - 7,000 USD
11,875 USD
bidding is closed


  • Norman Rockwell
  • A Luxury That Actually Does You Good: The Aqua Velva Man
  • signed Norman Rockwell (lower right)
  • pencil on paper
  • 15 by 8 7/8 inches
  • (38.1 by 22.5 cm)


Jerome Roscoe, Rye, New York (acquired directly from the artist as a gift)
Private Collection (by descent in the family from the above)
Sale: Sotheby's, New York, March 6, 2008, lot 198
Purchased at the above sale by the present owner


Laurie Norton Moffat, Norman Rockwell, A Definitive Catalogue, Stockbridge, Massachusetts, 1986, vol. I, no. A20, p.259, illustrated (the finished work used in the advertisement)

Catalogue Note

This drawing is a preliminary study for Rockwell's 1953 ad for Aqua Velva Shaving Lotion.  The finished work was reproduced in the Saturday Evening Post on 20 June 1953 and showed the Aqua Velva Man in an open shirt, rather than in a tie as pictured here.