Panerai for Ferrari
- A STAINLESS STEEL CUSHION-FORM AUTOMATIC CHRONOGRAPH WRISTWATCH WITH REGISTER
CIRCA 2009 FER00008 LUMINOR CHRONO NO FB161/800
In 2005 Ferrari signed a five year contract for Panerai watches to be made using the Ferrari licensed name. Despite retaining familiar Panerai designs with their own signature features, the co-branded venture was neither a financial nor marketing success with poor sales throughout production. The partnership ceased in 2010 with produced examples gaining in popularity shortly after due to their relative rarity and potential collectability.