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Details & Cataloguing

English Literature, History and Children's Books & Illustrations

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London

Sendak, Maurice.
"WILD THINGS ARE HAPPENING", COMPRISING DRAWINGS AND STUDIES FOR THE 1998 BELL ATLANTIC ADVERTISING CAMPAIGN:

i) Fine coloured drawing of boy with three Wild Things, 126 by 193mm., pencil and watercolour drawing, signed 'Maurice Sendak' in lower right corner, mounted, framed and glazed; ii) Pencil study of boy with three Wild Things, 136 by 193mm., pencil study, signed 'Maurice Sendak' in lower right corner, mounted, framed and glazed; iii) Collection of seven additional drawings on five sheets of paper or tracing paper, various sizes, pencil drawings, each sheet signed 'Maurice Sendak', loose

Bell Atlantic ran an advertising campaign in 1998 in which Sendak's Wild Things featured. The campaign was the first time that Sendak allowed his characters to be used for advertising purposes and it included magazine adverts and a series of animated cartoons. The seven drawings on five sheets included here represent Sendak's instructions for the animation studio. Sendak won a Clio Award for his work.

The centrepiece of this group is a fine coloured drawing showing a boy about to jump into the hands of three Wild Things. A facsimile, included in this lot, of the New York Times Magazine on 17 May 1998 shows use of the image with the title 'Before you jump on-line, look to see who's holding the net.' Also included is a sealed CD-ROM ('Take a giant leap in Internet access') featuring the illustration.

First published in 1963, Sendak's seminal Where the Wild Things Are was awarded the Caldecott Medal in 1964. The film adaptation, by Spike Jonze was released, after years of development troubles, in October 2009.


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Sendak, Illustrations for Bell Atlantic advertising campaign (9 drawings)

English Literature, History and Children's Books & Illustrations

|
London