FLORENCE HENRI 1893-1982

In her advertising photography of both luxury goods and everyday items, such as table salt, Henri utilized photomontage, a technique very much in vogue in European advertising of the time. As Diana DuPont points out, the Selcroix salt picture reveals the influence of both Moholy-Nagy and the Surrealists, in its flattened two-dimensional space and its juxtaposition of salt boxes and the sea. DuPont calls the image offered here a prime example of the 'transformative ability of photomontage to charge the everyday with a visionary impulse,' so appealing to New Vision photographers (Florence Henri: Artist-Photographer of the Avant Garde, p. 32).