Propaganda Posters

In 1963, Mao instructed the Chinese populace to "learn from Lei Feng".  Lei Feng, born in 1939 to a poor Hunanese peasant family,  was a young solder in the People's Liberation Army, who died in an accident in 1962.  His simple and undramatic life was a perfect example of selflessness and sacrifice, but Mao's attention to such cases of rural poverty also publicly reinforced his committment to the ordinary poor of China.

The 'Five Goods Campaign'............