Norman Rockwell 1894-1978

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Description

Norman Rockwell
"Look, Mom--no cavities!"
signed Norman/Rockwell, l.r.
oil on canvas
11 by 11 in. (27.9 by 27.9 cm)
Painted circa 1957.

Provenance

Proctor & Gamble, Crest Division, 1957 (commissioned from the artist)
Gift to the present owner (a former employee of Proctor & Gamble), circa 1960-61

Literature

Ladies' Home Journal, September 1957, illustrated p. 27
Ladies' Home Journal, June 1958, illustrated p. 35
Norman Rockwell, The Norman Rockwell Album, Garden City, New York, 1961, p. 158, illustrated
Christopher Finch, Norman Rockwell's America, New York, 1975, illustrated p. 59, fig. 46
Thomas S. Buechner, Norman Rockwell: Artist & Illustrator, New York, 1970, illustrated fig. 537
Laurie Norton Moffatt, Norman Rockwell: A Definitive Catalogue, vol. I, Stockbridge, Massachusetts, 1986, no. A208, p. 351, illustrated p. 350

Catalogue Note

The artist commented about the present work, "I was painting a series of advertisements for Crest toothpaste: 'Look Mom--no cavities!' I asked Anne Morgan, the daughter of friends, to pose for one of the ads (figure 1). When she showed up at the studio, she had two front teeth missing. It was a simple matter to paint in the teeth for the ad . . ." (The Norman Rockwell Album, p. 158).

A photograph of the Crest advertisement will accompany the lot.