I n FP Journe’s 2015 interview with Hodinkee during the launch of his elegante range, he was asked ‘what makes a woman’s watch?’ His answer was, ‘a woman.’
It is true that there are no longer any boundaries for women’s watches, and women wear what they want. This season Sotheby’s Watches sale on 25 September will offer a selection of diamond set cocktail watches and some smaller sized limited edition pieces, but ladies should not feel restricted to just buying gem set or smaller watches. We are seeing more and more women wearing oversized watches: Submariners and Rolex Datejusts have been a part of women’s vocabulary for the last 10 years.
But it doesn’t stop there.
Audemars Piguet currently state on their website that, ‘Women’s watches shouldn’t be limited to shrinking, pinking, and adding a few diamonds.” Women are looking for something more, sometimes something classic, a good wardrobe investment staple that endures and is a return on their investment. The watch brands are finally tuning in, offering much more to the women’s market.
The first women’s watch awards - ‘Eve’s watch awards’ - was introduced in 2016. There are now also two categories at GPHG dedicated to women’s watches. One is for ladies watches ‘with the ‘usual complications’ such as moonphase and calendar, which may be adorned with a maximum 8-carat gemsetting’. But there's also a ladies’ Complication category: women’s watches that are, ‘remarkable in terms of their mechanical creativity and complexity, featuring classic and/or innovative indications that might once have only been found in men’s watches.'
CLICK HERE to view the full sale catalogue.