Gucci Kicks Off Three-Year Chatsworth Partnership With Fashion Shoot

By Sotheby's

G ucci is celebrating all things quintessentially British with a new advertising campaign shot at Chatsworth, the home of the Duke and Duchess of Devonshire.

The Gucci Cruise 2017 campaign is part of a three-year partnership between the fashion brand and Chatsworth that will support cultural activities on the estate.

IMAGE FROM GUCCI CRUISE 2017 CAMPAIGN.

Shot by photographer Glen Luchford, the campaign features acclaimed British actress Vanessa Redgrave alongside a group of grungy young characters in the grounds and interior of Chatsworth.

IMAGE FROM GUCCI CRUISE 2017 CAMPAIGN.

Gucci’s Creative Director Alessandro Michele cites British culture as a source of constant inspiration and the campaign paints an eclectic portrait of the British spirit, from late '70s punk youth subculture to beautiful landscape gardens. His new collection is a “a love letter to England”. Joe McKenna, fashion director-at-large at The New York Times’ T Magazine, styled the campaign.   

Beyond Limits, an exhibition of monumental outdoor sculpture, is open at Chatsworth until 30 October.

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