T he House of Chopard has a long standing family history for over 150 years, which started with watch making in the heart of Switzerland. Today Chopard is owned and run by the Scheufele family and its strength lies in its two co-presidents; Caroline and her brother Karl-Friedrich. Karl-Friedrich oversees the High Watches and development of complex in house moments, while Caroline directs the Jewelry & High Jewelry.
Thanks to Caroline Scheufele, Chopard has become a master of High Jewelry crafts, both traditional & innovative. In just over 30 years she has built the largest High Jewelry Atelier in Switzerland. Home to a dynamic team of over forty artisan craftsmen, including 3D designers, gem-cutters, gem-setters and polishers, responsible for bringing the creations to life.
Caroline Scheufele is the creative driving force within the House. She has a great love of design and drawing which she studied from a young age. This combined with her passion for architecture, nature in all its forms and gemstones creates jewelry of unparalleled beauty.
One of her most iconic and beloved collections is the Animal World Collection. For several months she had been searching for a meaningful idea to celebrate the 150th anniversary of Chopard. Inspiration came unexpectedly one sleepless night in Kazakhstan.
Sitting in her room looking at her two stuffed animals : a monkey and a rabbit, two loyal travel companions which seemed to be looking back at her. She thought “why don’t you transform yourselves into beautiful pieces of jewelry – you two?” To honour such an anniversary they would need a few friends, so she created a whole Zoo.
Caroline Scheufele has a great love of cinema which lead her to start a unique partnership with the Cannes Film Festival in 1988, the same year that she redesigned the famous trophy Le Palme D’Or, made from fair-mined gold. Every year at Cannes, she designs a unique collection of pieces which adorn the actresses on La Montée des Marches. In 2020, for example, the Chopard Red Carpet Collection contained 73 pieces, each one themed around nature.
Precious Lace is a signature design of the House of Chopard. For the very first time Caroline Scheufele marries this delicate and refined setting with luminous tourmaline Paraiba. This is one of her most favourite gemstones as it reminds her of the Mediterranean Sea in Sardinia with its intense neon blue-green colour. An extraordinary gem in both colour, shape and size.
Chopard is a member of the Fédération Française de la Haute Couture, an inner circle of the finest high-end jewelers. It is a prestigious recognition of the House for High Jewelry excellence within the field. An appropriate fit when speaking of Precious Lace which mimics the extreme precision of needlework used in haute couture ateliers around the world. The ethos of Precious Lace echoes the core values of couture; a flair for detail, the finest materials, and an authentic celebration of women, with sustainability also playing a central role.
Since 2010, the house has been certified by the Responsible Jewellery Council and, in 2013, it decided to begin its ‘Journey to Sustainable Luxury’ by its ambitious commitment toward responsible practices.
Its pledge to use 100% ethical gold across its entire watch and jewelry production (achieved from 2018 onwards), served as a milestone among traditional high jewelry and now shapes the contemporary identity of Chopard.
As part of the Journey Caroline has been seeking out the most exceptional and responsibly sourced gemstones. A fine example of this is the exquisite collection of 23 diamonds cut from an ultra-rare, D-colour, flawless 342-carat diamond, known as The Queen of Kalahari.
This suite of diamonds, collectively known as The Garden of Kalahari, has five stones over 20 carats, each one representing the main cut stone shapes: cushion brilliant, heart, emerald and pear. Caroline has designed a unique collection showcasing these impressive gems in a work of art highlighted by sparkling Precious Lace.
Caroline Scheufele has boundless curiosity and creativity making her a leading passionate force in the High Jewelry field. Where that will lead her we look forward to see. As she says “ The sky is the limit!”
To discover more from the world of Chopard, visit their website here.