Chivas Regal The Icon, 50th Anniversary Limited Edition, Blended Scotch Whisky, Aged 50 Years.
Wine: Auction & Retail

Chivas Celebrates Manchester United’s 1968 Victory with a Rare 50-Year-Old Whisky

To celebrate Manchester United’s famous cup victory in Europe in 1968 Chivas, the original luxury blended Scotch whisky and the new Official Spirits Partner of Manchester United, has unveiled Chivas The Icon 50th Anniversary Limited Edition. Four bottles of the limited edition, 50-year-old Scotch have been created, one for each goal scored by Manchester United on that memorable night at Wembley.

Chivas Regal The Icon, 50th Anniversary Limited Edition, Blended Scotch Whisky, Aged 50 Years.
Chivas Regal The Icon, 50th Anniversary Limited Edition, Blended Scotch Whisky, Aged 50 Years. Estimate: £20,000-30,000.

One of these limited-edition bottles will be offered for sale in an online auction at Sotheby’s from 16-30 November, the only bottle in the world available for the public to buy. All proceeds from the sale will be donated to the Manchester United Foundation, reflecting Chivas and Manchester United’s shared belief in using success to enrich the lives of others.
November, the only bottle in the world available for the public to buy. All proceeds from the sale will be donated to the Manchester United Foundation, reflecting Chivas and Manchester United’s shared belief in using success to enrich the lives of others.
Chivas will be gifting another bottle to a fan, who has passionately supported the Club over the last 50 years. The third bottle will take pride of place in the Manchester United Museum, before being offered for private sale at an end-of-season event, with proceeds again being donated to the Manchester United Foundation. The final bottle will be placed on display at Strathisla distillery – the home of Chivas in Speyside, Scotland.

Chivas Regal The Icon, 50th Anniversary Limited Edition, Blended Scotch Whisky, Aged 50 Years.
Chivas Regal The Icon, 50th Anniversary Limited Edition, Blended Scotch Whisky, Aged 50 Years. Estimate: £20,000-30,000.

Presented in a hand-blown crystal decanter created by expert craftsmen at Dartington Crystal, the liquid is perfectly smooth with an intense concentration of sumptuous flavours, with rich notes of honey, vanilla and dark chocolate, balanced by subtle hazelnut influences from the cask that develop into an exceptionally long, lingering finish.

Each bottle is decorated with a bespoke metal plaque, enshrining the 1968 victory to the bottle’s crest. The fine detail of the plaque has been hand-carved and carefully hand-painted to match the colour of the team’s iconic 1968 shirt, with touches in gold in a nod to their victory.

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