Kendall Reed

  • Vice President | Head of Fine and Online Jewels
New York

Kendall Reed is Global Head of Online Jewelry Sales and Head of Fine Jewels in New York. Mrs. Reed joined the Sotheby’s Jewelry department in 2011. Previously she worked in the Sotheby’s Valuations department and for esteemed Jewelers Harry Winston and Verdura.

In 2016 Mrs. Reed was integral in the launch of the Fine Jewels sales, creating new opportunities for clients to participate in jewelry auctions at accessible price points. As Head of Fine Jewels in New York, she works with the Jewelry team to source and curate these sales which have grown in value exponentially since their launch.

In 2018, she became Head of Online Jewelry sales, leading a transition into the digital world of Fine Jewelry. Under her leadership, online sales have become an integral part of the global Jewelry sale schedule and have grown, both in frequency and in value. As Global Head of Online Jewelry Sales she has led the pivot to digital that has allowed Jewelry sales to achieve records for sell through and new client acquisition. She is currently launching a Buy Now marketplace on Sothebys.com that will allow clients to buy jewelry on a new ecommerce platform.

Mrs. Reed graduated from Bowdoin College with a Bachelor of the Arts Degree in Art History. She is also a Graduate Gemologist who received her training at the Gemological Institute of America. She is a USPAP Compliant Appraiser.

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