Napa Valley Vintners Present: Premiere Napa Valley | Unique Cuvées Only | Trade Access Only
Live Auction: 21 February 2026 • 1:00 PM PST • Napa

Napa Valley Vintners Present: Premiere Napa Valley | Unique Cuvées Only | Trade Access Only 21 February 2026 • 1:00 PM PST • Napa

P remiere Napa Valley wines are one-of-a-kind, limited-edition bottles, specially created and curated to be offered at an annual auction. This sale is open to licensed members of the wine trade only, who in turn can make these unique bottles available to their customers and collectors around the world. This auction is being conducted under a license issued to Napa Valley Vintners, who is acting as the Seller of record, powered via Sotheby’s bidding platform. Note that these wines are being offered while still in barrel, and release dates can be found with each lot description.


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Bidding for licensed members of the trade will open on Friday, February 06 at 12:01 AM PST, and close live streamed on Saturday, February 21 at 1:00 PM PST in Napa.

Throughout the week leading up to Premiere Napa Valley, Napa Valley Vintners in conjunction with participating wineries will host an array of tastings, both virtually and in person, for licensed members of the trade to attend.

For registration details to participate and event schedule, please visit Premiere Napa Valley’s website. 

Proceeds from the sale will benefit programs to promote, protect and enhance Napa Valley. Please note that, for each lot, an 8% Auction fee will be applied to the hammer price.

Premiere Napa Valley Wines

Collectable, Creative and Incomparable

Premiere Napa Valley bottlings represent a micro-lot of wines. In the pursuit of expressing the story they want to tell, the winemaker is allowed to narrow their focus, ensuring that the greatest attention to detail is paid to the creation of the wine, every step of the way. The wines push the limits of creative experimentation and are the encapsulation of a sense of perfection.

Though reminiscent of how Hospices de Beaune wines are produced, the process is uniquely American. The winemakers take a gloves-off approach, often using varieties they may not bottle as a stand-alone, or perhaps a noted white-wine-only house producing a red wine. These wines showcase Napa Valley's sense of exploration in fine winemaking.

Participating in Premiere Napa Valley | Frequently Asked Questions

About the Napa Valley Vintners

The Napa Valley Vintners nonprofit trade association has been cultivating excellence since 1944 by inspiring its nearly 550 members to consistently produce wines of the highest quality, provide environmental leadership and care for the extraordinary place they call home. NVV has invested more than $230 million in community healthcare, youth development and the environment in Napa County, and is dedicated to improving diversity and championing inclusivity in its community and in the wine industry. Learn more at napavintners.com.

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