Parmigiani Fleurier

Inspired by the world's fastest production road car of the same name, the Parmigiani Bugatti Type 370, launched in 2006, featured a revolutionary format in movement construction by using a lateral rather than vertical bridge design. This exceptional aesthetic arranges the constituent parts like an engine block on the wrist. Beyond the visiual effect, this lateral position allowed use of a larger mainspring barrel to extend the running time to 10 days. In order to protect its transversal movement and to guarantee optimal shock-absorption, Parmigiani developed a system comparable to the chassis of an automobile: the movement is thus placed on "silent blocks".

Worn horizontally on the wrist to allow the dial to be clearly visible while driving, the movement is wound and adjusted via the underside using a specially made 'starter key'. The key itself, in the form of a pen, can be wound then released when attached to the movement to automatically wind the mainspring. Unlike anything seen previously and manufactured in very limited quantities, the design remains unmistakable as perhaps the world's most advance driving watch.