Remember Where Ya Came From by Joe Iurato

Remember Where Ya Came From was created by artist Joe Iurato. The work consists of acrylic spray paint on a piece of the 2011 NBA All-Star Court.

Joe Iurato is a New Jersey-based multidisciplinary artist whose works are built on a foundation of stencils and aerosol paint. Falling somewhere in between simplistic and photorealistic, his style delivers a distinctly clean and illustrative aesthetic. While Joe's murals have adorned neighborhoods in the USA and abroad for over 20 years, he's also become noted for the unique placement and photography of miniature painted wood cutouts set in public spaces. Utilizing the outdoor environment to create site-specific installations, Joe creates windows into a whimsical narrative formed by moments and memories. Before leaving each installation behind, he documents it with a photograph. The photographs offer specific and intentional viewpoints of the artwork in relation to its surroundings, manipulating our perception of scale and dimensionality. Joe's is also an established studio artist, whose artworks have been exhibited worldwide in museums, galleries, and art fairs. He takes on commercial work as well, with a list of clients that include: The NFL, Kenneth Cole, GQ, Red Bull, Adidas, Mike Tyson’s Iron Mike Productions, The New York Racing Association, Nike’s House of Hoops, ESPN, the NBA, NBC’s Sunday Night Football, Sprite, USA Network, Nusret Steakhouses, Nickelodeon, and Paramount Pictures.

The NBALAB is a disruptive research and development incubator focused on innovative design, imaginative concepts, and strategic partnerships. Founded in 2016 to facilitate product expansion for the NBA’s Global Licensing Group, the NBALAB experiments with a variety of consumer goods as well as new product categories in collaboration with hand-picked companies and individuals who are making noise in their respective fields. Successful NBALAB partners are awarded further product development and potential long-term licensing opportunities within the league.

This artwork is a part of NBA Reclaimed, an officially-licensed NBA program that repurposes authentic game-used NBA basketball courts into unique products & collectables.