In 1997, 22 year old Kate Winslet captivated audiences with her portrayal of Rose in Titanic, propelling her to international fame. The passionate Shakespearean love story between Jack and Rose addressed central themes such as love and class conflict, set alongside the true tragedy of the Titanic, and became a cultural phenomenon of the 1990s.

The following year, Winslet was nominated for Best Actress at the 70th Academy Awards for her role in Titanic. She arrived to her first major red carpet in a custom Givenchy gown and matching bolero designed by Alexander McQueen. The ensemble is made of green silk and features gold hand embroidery and crystal beads, depicting willow branches and a dragonfly. The dress, hair, and accessories were inspired by the film’s Edwardian style wardrobe, brought to life by Deborah Scott who went on to win the 1998 Academy Award for Best Costume Design.

Alexander McQueen was appointed as the Chief Designer at Givenchy in 1996. McQueen's debut collection was presented in the Spring of 1997 during Paris Fashion Week. The collection, titled "The Search for the Golden Fleece," showcased McQueen's signature blend of theatricality, dark romanticism, and technical innovation.