A Charity Auction Collaboration with Mercedes-Benz, Gorden Wagener & Virgil Abloh
I n the first initiative of its kind, Project Geländewagen saw Mercedes-Benz collaborate with the polymath artist, architect, creative director and fashion designer, Virgil Abloh, to create a unique design piece from the iconic Mercedes-Benz G-Class. Working in collaboration with Mercedes-Benz Chief Design Officer, Gorden Wagener, the partnership marks the unification of two worlds: fashion and art with automotive. The objective? To push the boundaries of each respective creative realm and rebuild the luxury landscape anew. Utilizing the craftsmanship and know-how that is unique to Mercedes-Benz’s heritage as the world’s first car manufacturer, Wagener and Abloh’s creation embodies Mercedes-Benz’ innate understanding of the extraordinary and a bold vision for the future of luxury design.
"My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities. Mercedes-Benz is a brand that stands for luxury and exceptional performance. Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically."
A one-of-a-kind maquette has been created for auction, exclusively for Sotheby’s, allowing the possibility to own this unique design piece, and be personally introduced to the design concepts that brought it to life by Wagener and Abloh. Compelled to support the arts and the international creative community at a critical time, Mercedes-Benz is proud to donate all proceeds from the auction. “Mercedes-Benz is a brand that stands for luxury and exceptional performance,” says Virgil Abloh. “Truly a perfect chassis to interject modern artists’ ideas of what the future can be stylistically, within conceptual car design.” “Mercedes-Benz today is much more than a luxury carmaker, it is a design brand and luxury label. One major reason for our success story is our aesthetic soul and the unique style of our house.” says Gorden Wagener. “The next step in pushing Mercedes-Benz design is our collaboration with Virgil Abloh. We are set to create something unseen in both of our branches,” states Gorden Wagener.