Auction Previews

Swatch: The Ones to Watch

Since its introduction in 1983, Swatch has sold hundreds of millions of watches. Fun and funky and made of plastic, the watches were celebrated for being affordable and collectible – but they also saved an entire national industry. A cultural phenomenon and a canvas for collaborations with artists, Swatch continues to delight with its innovative designs.


Important Watches
Geneva | 10 November
Exhibition: 7–9 November