Marc Newson, Bono and Jony Ive at Jony and Marc’s (RED) Auction at Sotheby’s.

NEW YORK – Over the weekend Sotheby’s hosted the hugely successful Jony and Marc’s (RED) Auction, raising $26 million for the Global Fund to Fight AIDS, Tuberculosis and Malaria. Since its founding in 2006 by Bono and Bobby Shriver, (RED) has raised more than $215 million through the tremendous support of corporate partnerships and the generosity of some very high-profile benefactors and Saturday’s charity auction certainly affirmed the spirit of support that has made (RED) so successful.


Bono and Coldplay’s Chris Martin performed on the Steinway & Sons piano.

The top lot, a custom red and white Steinway & Sons piano, sold to philanthropist Stewart Rahr for $1.9 million after Coldplay’s Chris Martin took to the stage to sing ‘Perfect Day’ and ‘Beautiful Day’ with Bono. The performance inspired interest from more than a dozen bidders before hammering down at nearly ten times the $200,000 pre-sale high estimate.


Auctioneer Oliver Barker at the rostrum during the (RED) auction.

There was considerable interest for objects that were designed in their entirety by Jony Ive and Marc Newson, two of the most iconic designers of our time, with the Leica camera selling for $1.8 million and The (RED) Desk selling for $1.7 million. One of the night’s memorable moments came when supermodel Christy Turlington wore the Azzedine Alaïa pink couture long ruffle dress alongside the “Zvezda” Cosmonaut Suit, which sold for $305,000.

標籤Philanthropy, 紐約