Trevor Traina is the Founder and CEO of Traina Interactive, a venture funded startup which operates He has founded or co-founded five successful technology companies.  Four of them were in the online ecommerce space and one in enterprise software. Goldman Sachs (NYSE:GS) recognized Trevor as one of the “100 Most Intriguing Entrepreneurs of 2013”. Trevor is a collector of photography and contemporary art. He is also a winemaker and owns a vineyard in the Napa Valley.


Lot 235
Ryan McGinley
Alex (Giant Explosion),
Est. $25,000 - 30,000

I think that Ryan McGinley was just born cool.  He does the most basic of things which is photographing bodies in motion but he continues to do so in fresh and amazing ways.  I have several in my collection with the first one being an overhead shot of handlebars racing over asphalt at ground zero.  Others have followed and I never tire of them – although my wife has banished one to the laundry room which she deems too racy for the kids…  Maybe someday.


Lot 220
Vik Muniz
Double Elvis (Pictures of Chocolate), 1999
Est. $60,000 - 80,000

I learned about art by asking questions and by talking to collectors.  One of my greatest mentors in business was Don Fisher who used to walk me through his collection at the Gap Headquarters explaining how Chuck Close painted and why Warhol was important.  I distinctly remember his Elvis Warhol.  I also happen to love and collect Vic’s work and the combination of the two is really dynamic.  And who doesn’t like chocolate?


Lot 207
Carol Bove
Untitled, 2012
Est. $80,000 - 120,000

A few years ago my wife and I turned a century-old house upside down in San Francisco and radically enlarged it.  A curved foundation wall became part of a small library we created and we thought hard about how to make it special.  We had seen all the usual wall coverings and some more exotic as well like shagreen and even ostrich but none seemed right.  On a whim we decided to do peacock feathers and our designer had panels hand-sewn and installed.  The effect was dazzling and really unique.  That year at Basel Miami I saw this beautiful work by Carol.  Of course she completely stole our idea!


Lot 211
Richard Prince
Untitled (Cowboy), 2003
Est. $500,000 - 700,000

Come On.  This is ridiculously cool.  The fact that it is appropriated just makes it more interesting.  It almost makes you want to smoke.   But then I guess that was the original intent.  If I could slip into Sotheby’s in a bowler hat Thomas Crown style and sneak out with one work this would be it!