Innovation has always been at the creative forefront of Van Cleef & Arpels. But luck, suggesting magic and chance, is the unofficial company motto. Both underscore the essence of the Maison’s Alhambra collection, launched in 1968. By this time, the modern woman had already turned her back on the conservative 1950s and wanted jewellery that expressed a liberal, less hidebound lifestyle. Alhambra, with its easy swinging chains, became a signature of the 1960s woman. Remarkably, its desirability has steadily grown over its 47 years, and today Alhambra is must-have jewellery for women of all ages.
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