When Madonna celebrated her 57th birthday this past weekend, she may have raised a glass of Krug, her favourite Champagne. On the occasion of her 50th, Madge reportedly ordered every bottle of Krug rosé between New York and London for her party guests. The pop diva is not alone in her passion for the legendary French bubbly, whose devoted fans, known as “Krugists” have made it one of the world’s most desirable champagnes. 

The Krug cellars in Reims.

Krugists take note: on 25 September, Sotheby’s New York will offer not only a rare bottle of Krug but the chance to savour it on the grounds of the champagne house in Reims. The winning bidder and three friends will enjoy the Krug 1915 Experience, a two-day visit to the vineyard and cellars with tours led by managing director and the sixth-generation scion Olivier Krug. A lunch will follow a tasting of one of the last four remaining bottles of the Private Cuvée 1915. On hand to contribute tasting notes will be Serena Sutcliffe MW, Honorary Chairman of Sotheby’s Wine, whose great admiration of Krug is described in a lavish book published by Assouline last year. The special lot celebrates a century of Krug and pays tribute to the remarkable family who produced this exceptional wine despite difficult wartime conditions. Bids start at $15,000. In the meantime, the 2003, 2000 and 1996 vintages as well as Krug: Grand Cuvée and Krug: Rose Brut are available at Sotheby’s Wine retail. 

Finest and Rarest Wines. Auction: 25–26 September. Enquiries: Connor Kriegel at +1 212 606 7950 or connor.kriegel@sothebys.com.