Pairing Art and Wine: Ornellaia’s Vendemmia d’Artista
by| 07 Apr 2015
Ornellaia’s Vendemmia d’Artista stimulates the senses with a unique fusion of art and wine.
The marriage of wine and art was first popularised by the great first growth Château Mouton Rothschild who, since 1945, have commissioned a different artist to create art for the label of each vintage. In 2009, the increasingly popular super-Tuscan property Ornellaia, owned by the Frescobaldi family, took this concept a step further and launched a new project called Vendemmia d’Artista.
Each year, starting with the 2006 vintage, one word has been chosen to describe the character of the wine, such as “harmony” or “infinite.” Then, an artist is chosen to interpret the nuances of the vintage through a work of art that resides at the winery and adorns a limited number of large format bottles.
(From Left to Right): Ghada Amer and Reza Farkhondeh's The Harmony from 2007; Rebecca Horn's The Energy from 2008; Michaelangelo Pistoletto's The Celebration from 2010; and Luigi Ontani's The Exuberance from 2006.
For each new release, Ornellaia offers these custom bottles for sale in a charity auction conducted by Sotheby’s. The proceeds benefit a range of art foundations around the world, which have included the Whitney Museum in New York and the Royal Opera Foundation in London. On 23 April in Basel, large format bottles of the 2012 vintage adorned with glass sculptures by Swiss artist John Armleder will be sold to benefit the Fondation Beyeler.
Following the auction, a small quantity of the remaining bottles will be offered for sale by select retailers worldwide. Sotheby’s Wine retail in New York has a limited quantity for sale of the double magnums and imperials of the 2011, 2010, 2009 and 2008. They taste as wonderful as they look.
The components of “The Equilibrium” vintage exist in perfect harmony. The Chinese artist Zhang Huan used Confucius as his inspiration, and each double magnum has an image and quotation from the ancient philosopher.
“The Celebration” commemorates one of the latest harvests on record. The Italian artist Michelangelo Pistoletto, known for his work with mirrors, entwined the bottles with swirling mirrors.
Named for its intensity, power and concentration, “The Infinite” is an outstanding vintage. The Canadian artist Rodney Graham composed a series of poems that are printed as labels adorning the bottles.
To purchase these special Vendemmia d’Artista bottles, contact firstname.lastname@example.org or +1 212 894 1990.