Chairman Thomas Steinberg bids at the MEOR benefit auction


NEW YORK – I have undertaken benefit auctions in all sorts of surprising venues, but it was mind-blowing to be part of a group of 350 friends of MEOR in the new and magnificent MetLife Stadium at Meadowlands, designed to accommodate 100,000 beer-swilling football fans.


Hugh Hildesley as guest auctioneer


MEOR was created to help promote a deeper understanding of Jewish heritage among students on more than 20 college campuses, including Brown, Harvard and Yale.  On May 6, MEOR held a benefit auction to raise funds to send students on three-week group tours to Israel, a trip that has proved transformational for hundreds of grateful students.

Matthew Bronfman, Thomas Steinberg, and Rivkah Steinberg


Guests were invited to attempt to kick a field goal – I passed on this opportunity; to visit one of the home locker rooms – let’s talk palatial; to see their image on the giant stadium screen – I don’t look any better 20 feet tall. These opportunities were followed by cocktails and hors d’oeuvres in the stands, and dinner in the deluxe Lexus V.I.P. lounge



Following an enthusiastic warm-up by the Yeshiva University a cappella choir – and, yes, they are called The Maccabeats (they are a YouTube sensation)– the live auction, aided by a generous matching grant, raised sufficient funds to send 97 students to Israel – a stunning victory for this home team.


The Maccabeats perform at the MEOR benefit