152
152
Robert Heinecken
'RECTO/VERSO'
Estimate
40,00060,000
JUMP TO LOT
152
Robert Heinecken
'RECTO/VERSO'
Estimate
40,00060,000
JUMP TO LOT

Details & Cataloguing

Photographs

|
New York

Robert Heinecken
1931-2006
'RECTO/VERSO'
(Berkeley: Landweber/Artists, 1989, a total edition of 60), a portfolio of 12 Cibachrome prints, each matted with text on vellum interleaving, numbered, 1988; together with letterpress title/plate list/colophon, editioned '36/50' in pencil; accompanied by Are You Rea (Los Angeles: self-published, 1968), a portfolio of 25 lithographs; together with the colophon, signed and editioned '436/500' in ink, and preface by Alex Sweetman. Folio, white-lettered black linen portfolio
Each no larger than 10 3/4  by 8 7/8  in. (27.3 by 22.5 cm.) or the reverse
Read Condition Report Read Condition Report

Provenance

Acquired from the photographer, 1991

Literature

Robert Heinecken, Recto/Verso (Portland, 2006) (the complete set reproduced) 

Robert Heinecken (Chicago: Museum of Contemporary Art, 1999), pp. 53-9 and 86-7

Mark Alice Durant, Robert Heinecken: A Material History (Tucson: Center for Creative Photography/The University of Arizona, 2003), pp. 36-41 and 84-9

Robert Heinecken: Object Matter (New York: The Museum of Modern Art, 2014), pp. 50-9 and 134-9

Catalogue Note

In his two portfolios Recto/Verso (1989) and Are You Rea (1968), Robert Heinecken manipulated advertising imagery.  He used the same method of contact printing for both: a page from a mass-circulation magazine with images of fashions and products of everyday life on either side is placed on light sensitive paper and exposed to light. The resulting image, a photogram made without the use of camera or film, superimposes the visual and verbal information from the front and back of the magazine page.

As a reader turns magazine pages – page after page – the impact of the photograph is largely subliminal. With these aleatory photographs obtained by randomness and collapsing, Heinecken goes again this usual reading sequence. A leading West Coast figure of the Conceptual Art of the West Coast, Heinecken revealed and criticized with these two series made over 20 years the construction and the superficiality of media culture.

Recto/Verso and Are Your Rea are in the following institutional collections: The Museum of Modern Art, New York; Tate Modern, London; Los Angeles County Museum of Art; The Art Institute of Chicago; The Museum of Fine Arts, Houston; Museum of Contemporary Photography, Chicago; and the Center for Creative Photography, Tucson.

Photographs

|
New York