123
123
Douglass Crockwell
AFTER A DAY ON THE SLOPES
Estimate
5,0007,000
LOT SOLD. 5,000 USD
JUMP TO LOT
123
Douglass Crockwell
AFTER A DAY ON THE SLOPES
Estimate
5,0007,000
LOT SOLD. 5,000 USD
JUMP TO LOT

Details & Cataloguing

American Art

|
New York

Douglass Crockwell
1904 - 1968
AFTER A DAY ON THE SLOPES
signed DOUGLASS CROCKWELL and with the artist's device (lower left)
oil on Masonite
24 1/2 by 23 inches
(62.2 by 58.4 cm)
Painted circa 1954.
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Provenance

Sale: Illustration House, New York, December 3, 2005, lot 124
Collection of Charles Martignette (sold from the estate: Heritage Auctions, Dallas, October 27, 2009, lot 96069)
Private Collection, New York (acquired from the above sale)
By descent from the above

Catalogue Note

Following World War II, the United States Brewers Foundation (USBF) wanted beer to be seen in a more positive light, as an integral part of the American way of life and, as their now famous tagline states, as “America’s beverage of moderation.” From 1945 to 1956, the USBF produced at least 136 ads using the same thematic elements, with 120 of them numbered as part of the “Home Life in America” series. This work is number 103 of the series and was featured in ads in the January 24th and February 7th, 1955 issues of Life Magazine.

American Art

|
New York