101
101
Andy Warhol
CHANEL (FROM ADS)
Estimate
250,000350,000
LOT SOLD. 1,810,000 USD
JUMP TO LOT
101
Andy Warhol
CHANEL (FROM ADS)
Estimate
250,000350,000
LOT SOLD. 1,810,000 USD
JUMP TO LOT

Details & Cataloguing

Contemporary Art Day Auction

|
New York

Andy Warhol
1928 - 1987
CHANEL (FROM ADS)
signed and dated 85 on the overlap
acrylic and silkscreen ink on canvas
22 by 22 in. 55.9 by 55.9 cm.
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Provenance

Ronald Feldman Fine Arts, Inc., New York
Hokin Gallery, Palm Beach
Gallery Takagi, Nagoya
Acquired by the present owner from the above in June 1987

Catalogue Note

"What do I wear in bed? Why, Chanel. No 5 of course."

Marilyn Monroe

"Business is the Best Art"
Andy Warhol's Ads

Only Andy Warhol and his genius could create a cohesive body of work from nine advertisements and logos, both vintage and contemporary to the artist, with vastly different target audiences and consumer markets. Sotheby’s is honored to offer nine of Warhol’s Ads paintings in the lots that follow: Chanel, Apple, Volkswagen, Life Savers, Paramount, Mobil, Blackglama, Rebel Without a Cause and Van Heusen were, and still are, products that are ingrained in Contemporary American culture. The series as a whole epitomizes the way in which Warhol revolutionized the concept of art as an elite language, introducing imagery from the popular vernacular that could be understood by the common man. Each work in the Ads series employs Warhol’s characteristic use of vivid hues and flat planes of color, topped with an overlay of playful, sketchy lines.

The versatility of Warhol’s critical engagement with consumerism is on full display in Warhol’s Ads paintings. The shiny, rainbow-colored Apple logo—the youngest brand in the group—stands in stark contrast to the ubiquitous beloved Mobil and Paramount emblems, both rendered with an immensely nostalgic touch. The vintage Life Savers and Volkswagen ads recall the “Mad Men” era of flashy advertising that revolutionized the industry in the 1950s. The Chanel and Blackglama ads celebrate a life of luxury which Warhol, champion of the mass-produced commodity, has made accessible to all. Warhol’s take on the poster for James Dean’s best known film, Rebel Without a Cause, seeps with celebrity and death, two of the artist’s favorite themes; Dean’s lithe body is screened twice, immortalizing the actor in perfect form before his untimely death in 1955. Lastly, Warhol’s depiction of then-President Reagan as a young actor is not without Warhol’s dark humor and sardonic wit, commenting on the current state of American politics.

Donna De Salvo, Senior Curator at the Whitney Museum of American Art said it best when she wrote that Warhol’s Ads exude “slick and perfect surfaces” and “candy-coated renderings” of such iconic American imagery (Freyda Feldman and Jörg Schellmann, Andy Warhol Prints: A Catalogue Raisonné 1962-1987, New York, 2003, p. 31). These works are Warhol’s best in his late period, commemorating the immortality of celebrity, consumerism and the promise of materialistic bliss.

Contemporary Art Day Auction

|
New York