Together with: The Promised Land album sleeve (vinyl not present)
The plunging V-necked, high collared outfit was created in collaboration with designer Bill Belew and J.C. Costume Company of Hollywood and cost $10,000, making it far and away the most expensive of all of Elvis Presley’s unforgettable stage suits.
First worn on May 11th, 1974 during a concert at the Forum in Los Angeles, it reportedly became a favorite of Presley’s who thought the peacocks brought him good luck. He wore the outfit intermittently throughout October of that year and then gifted it to former concert promoter and manager Paul Lichter, but not before being photographed in it for the cover of his 1975 RCA album Promised Land.
The white, custom-made performance costume features intricate embroidery including brocade, multi-colored rhinestones and gold lame feather details extending from the collar, to the bottom of the gold-flared bell-bottomed legs, culminating in a pair of spectacular portraits of peacocks, one on the chest and one on the back.
Representative of one of the final chapters in Presley’s illustrious life, the outfit dates from a time after Elvis had made his triumphant comeback (highlighted by the groundbreaking TV special Aloha from Hawaii in January 1973) and before his deterioration and tragic death in August 1977. It is one of the most instantly recognizable costumes of one of most important American musical performers.
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