Dom Pérignon Œnothèque 1966 Magnum in Custom Red Cooler Designed by Jony Ive and Marc Newson

The  Dom Pérignon Œnothèque 1966 Magnum (1.5L) was selected for the (RED) Auction by Richard Geofrrey, Chef de Cave of Dom Pérignon since 1990.

The red cooler is unique to, and created for, the (RED) Auction 2013.
The cooler is edition 01/01.
Dom Pérignon has created a unique red foil label for the Œnothèque Magnum.

Donated by Dom Pérignon.

Packaging is perhaps the most ephemeral of design objects; its purpose is both to contain another object and to create a sense of anticipation and excitement for what lies within. Marc originally designed a cooler for Dom Pérignon, the world's most celebrated champagne, in 2006, and Jony and Marc based this unique red cooler on that design. Made of polyurethane and brushed aluminium, it is both a sculptural and completely functional object: the insulated cooler holds ice to keep a bottle cold. But what a bottle - Richard Geoffroy, Dom Pérignon's Chef de Cave, selected a magnum of the much sought-after Œnothèque 1966 especially for the (RED) Auction, for which Dom Pérignon has created a unique red foil label.